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5 - 8 October 2027 | Fira Gran Via, Barcelona, Spain
Stronger focus. Wider lens.

Beyond labels: why folding cartons are the natural next step for converters

By Will Parker, Senior Packaging Executive and Labelexpo ambassador.

Barcelona isn’t just a change of venue as much as it marks a strategic pivot. The inclusion of folding carton technology this year underscores a market that’s shifting beneath our feet.

Will parker

Published 29 October 2025

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